The Luckiest Charm
There’s something sweet and nostalgic about a big bowl of Lucky Charms cereal on a Sunday morning. I’m aware that they’re just glorified cheerios with dehydrated marshmallows, but that doesn’t make me love it any less. And with St. Patrick’s Day right around the corner I decided to do some research on the sweet cereal—here are 7 lucky facts about the cereal I think you’ll find charming.
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Lucky Charms were invented in 1963 when General Mills had an overstock of cheerios and needed a quick solution to repurpose them before they went bad.
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The mini marshmallows in Lucky Charms are called Marbits. They were invented in 1963 and based on the candy circus peanuts.
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The Lucky Charms mascot, “Lucky the Leprechaun” or “Sir Charms”, was originally named “L.C. Leprechaun”
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The oats component of Lucky Charms wasn’t originally sugar-coated. But when the cereal underperformed, they added the coating and sales took off.
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Lucky the Leprechaun was briefly replaced in 1975 by “Waldo the Wizard”. But after strong public backlash, Lucky was quickly reinstated.
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Actor Arthur Anderson was the first to voice Lucky the Leprechaun.
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The original Lucky Charms cereal featured four marshmallows: green clovers, pink hearts, orange stars and yellow moons. To this day, the heart is the only original shape to remain in the mix.
Wow, talk about a lucky start to your morning! Who knew the history of a simple breakfast cereal could be so interesting? I think I’m going to pour myself a bowl. Happy eating!